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Extra sparkle for Melbourne’s Emporium

It’s known as Melbourne’s ‘it spot’ for shopping and dining, but next Wednesday, November 30, Emporium is also going to be hosting some very special guests.

Mickey’s Magical Christmas Tree; Emporium Melbourne and Disney Reimagine a Christmas More Magical.

Emporium Melbourne has teamed up with The Walt Disney Company to add a touch of magic to Christmas shopping this December, with the launch of Mickey’s Magical Christmas Tree.


Set to become a new seasonal spectacle in Melbourne’s CBD, the tree is a gold, silver and sparkling crystal masterpiece that will set your Disney memories alight with Christmas cheer.

In an Australian first, Mickey’s Magical Christmas Tree will be spectacularly unveiled with a visit from two very special guests, all the way from Disneyland.

Emporium Melbourne invites Melbournians to be part of the magic on Wednesday 30 November for the grand reveal; the event will be hosted by Alice Zaslavsky and attended by Lord Mayor of Melbourne, Robert Doyle. The celebration will begin at 3pm at Emporium Melbourne’s Lonsdale Street Entrance, coinciding with the CBD’s Shop the City Event.

Mickey’s Magical Christmas Tree is an enchanting experience not to be missed. Families across Melbourne are encouraged to create a new Christmas tradition this year with a family visit to Mickey’s Magical Christmas Tree in the lead up to Christmas Eve. Be a part of the spectacular unveiling of Mickey’s Magical Christmas Tree at 3.00pm.


Emporium Melbourne will continue to share the magic of Christmas throughout the entire month of December; Emporium Melbourne will have increased trading hours every day throughout the month.

1-23 December: 10am to 9pm.

Christmas Eve, 24 December: 10am to 6pm.

Location: Emporium Melbourne, 287 Lonsdale St, Melbourne VIC 3000