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Washable and digital beauty

As the interior design market continues to explode with popularity in the Australian market, so does the need for practical solutions for our homes.

It’s one thing to have a beautiful home, but it’s another to have a practical home. Beauty and practicality haven’t always gone hand in hand, but now, Australian homewares company, Amigos de Hoy, has come up with a solution to having practical beauty for our floors.

The solution – fun, durable and machine washable rugs in both a playful cowhide and traditional small mat shape.

Its digitally printed ‘Cow Hides’ (RRP – $299) and Splash Mats (RRP – $79) feature an array of colourful, quirky and whimsical designs. These include digitally replicating more fragile textures, such a Berber Kilim and vintage rugs, and printing them on to a highly durable chenille that is soft underfoot and is machine washable.

The Digital Hides are wildly popular in children’s rooms, including the nursery of Sonny Foster-Blake, styled by Little Liberty Rooms.

Amigos de Hoy Digital Hides and Splash Mats are non-slip, soft under foot and are suitable for wet and dry areas including playrooms, bathrooms, studies, teenager rooms, kitchens and laundries.

Amigos de Hoy Creative Director, Bree Hay-Hendry, said “We created our digital range for households with children in mind. These rugs are fun and pack a punch in design, but can be used without the stress of worrying they’ll get damaged or dirty.”

These rugs are a perfect answer to beautiful practicality.