The new style is Athleisure
WHITE’S PARTNERSHIP DEDICATED TO ATHLEISURE DEBUTS
The first installation focused on Athleisure and curated by the showroom Tomorrow Ltd made its debut at ex Ansaldo di Tortona 54, showcasing the iconic outfits of the brands Ultracor, Sapopa, Monreal London and GR1PS, as selected by Tomorrow Ltd. This focus represents a teaser for a broader project that is being developed and is due to be presented by Tomorrow and WHITE in June 2017. 
INNOVATIVE FORMULA FOR WHITE MAN & WOMAN, TORTONA 27
From 14th to 16th January the new edition of WHITE MAN & WOMAN focussed on the phenomenon of the women’s wear previews and on the innovative formula of presenting the women’s wear and menswear collections together.
This session hosts 270 brands (18% more than in January 2016), with 197 women’s wear collections and several collaborations, among which the one with Camera Nazionale della Moda Italiana, that has organized Wood Wood’s fashion show. Indian designer Suket Dhir, winner of Woolmark’s Prize Award, also debuted with his menswear at WHITE MAN & WOMAN.
