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The creative world of Spanish fashion gathers at the 66th edition of Mercedes-Benz Fashion Week Madrid.

The creative world of Spanish fashion is gathering at the new edition of Mercedes-Benz Fashion Week Madrid.

For six days the new edition of the biggest Spanish design showcase in the world, organised by IFEMA, is presenting proposals from the biggest fashion creative names in our country, including new talents, confirming the huge wealth and creative diversity that exists today. The calendar parades are taking place in Hall 14.1 of IFEMA-Feria de Madrid, and as a novelty, some days are complemented with presentations and parades in other places of Madrid, by direct invitation from the designers.

Fashion shows and presentations are also taking place outside IFEMA, also by direct invitation from the designers. Roberto Verino is repeating his see now, buy now fashion show concept, at the Galería de Cristal at the Palacio de Cibeles, where the ManeMané fashion show is taking place. Palomo Spain, one of Spanish fashion’s new big talents, included in the calendar of this edition’s general programme, is presenting his collection at the Wellington Hotel.

The brand Desigual is changing the format of its participation on the Mercedes-Benz Fashion Week Madrid catwalk, converting it into a platform allowing it to develop alternative ways to present its collections while responding to the challenges and demands of a changing environment.

As well as Palomo Spain, designers García Madrid, Isabel Núñez, María Clé, Pepa Salazar and Chromosome Residence are joining the general programme.

Ecoembes, along with the winners of the El Laboratorio competition, which promotes sustainable fashion, together with María Clè Leal, winner of the Fashion category, and Etxaburu, in the Accessories category, are presenting their capsule collections made with fabrics made from recycled plastic packaging. What’s more, students from the Istituto Europeo di Design, the Centro Superior de Diseño de Madrid and IADE are presenting their own creations, which have emerged from a research and experimentation project involving these kinds of fabrics.

These names, together with those of the creators participating in other editions are enabling Spanish fashion to show off the diversity of the creative discourses and codes it offers today, with the same status as other international platforms and will contribute to consolidate Mercedes-Benz Fashion Week Madrid as one of the major events in the fashion world.

This new Mercedes-Benz-Fashion Week edition is evidence of the critical support that this catwalk, organised by IFEMA, has been offering for over thirty years to Spanish fashion, progressively including the most important national designers of the day in its programme.  Since its inception in February 1985, the MBFWMadrid fashion show has hosted fashion on the catwalk for more than 300 Spanish designers.