Swarovski gets in touch with its mystical side with new Tarot Magic Collection
Swarovski takes inspiration from the magic of tarot for its new Fall Collection. The range of high shine symbols and talismans brings light and positivity to the Collection as well as empower and protect women. Infused with Swarovski sparkle and magic, the campaign highlights the power of dreams.
Each season, Swarovski selects a theme for its Collections that capture the imagination of modern women all around the world and showcases exceptional mastery, innovation and heritage. For Fall/Winter 2019, the brand celebrates the magic of light as the next chapter, following on from their Spring/Summer 2019 #FollowTheLight theme.
The Tarot Magic Collection weaves elements of tarot and astrology into its designs. Silhouettes are sprinkled with sparkling symbols, signs, portents and astrology motifs, bringing brilliance to all women, whatever their style.
Swarovski’s Creative Director Nathalie Colin explains the inspiration behind the Collection; “We all desire things with meaning as it makes our everyday lives brighter. Swarovski jewellery is a brilliant symbol of expression for today’s modern woman, and as the winter approaches, we want them to wear jewels, symbols and talismans that represent light and positivity as well as empower and protect. This season the message is to believe in one’s destiny and in these busy times we’ll take a little everyday magic wherever we can get it.”
Capturing the new-season mood, Tarot Magic features unique silhouettes in chic gold tones and rich dark blues, purples and greens. The brand explores the play on light when crystal, metal tones and symbols are combined. Swallows, spades, evil eyes and hand gestures are incorporated into the versatile silhouettes, embellished with Swarovski crystals and hidden meaningful details reveal themselves upon closer inspection.
TAROT MAGIC FAMILY
Swarovski crystal embellishment brings to life intricate and meaningful amulets such the clasped hands, which symbolize protection.
The golden tones of the Tarot Magic earrings and Swarovski crystal detailing shine a new light on the beautiful illustrations of the tarot cards.
Embodying the mystic of tarot, the refined double-sided pendant brings subtle versatility thanks to the sliding mechanism for different lengths. Created to make a style statement, the matching cocktail ring illustrates Swarovski’s crystal cutting expertise.
Luxe pieces get a spiritual spin including the all-around charm necklace that combines intricate craftsmanship and creativity, paying homage to age-old tarot symbols.
The asymmetrical earring trend has been evolving for a few seasons now and the tarot magic designs bring more than just good style, they offer three different ways to wear.
Made to be mixed, matched and layered; the new Swarovski Remix Collection designs channel both luck and the latest trends with protective amulets and powerful motifs from Tarot Magic.
Swarovski has always expressed its DNA with its Collections of meaningful and stylish designs. From the evil eye, horseshoe, hamsa hand and infinity symbol, the Fall Collection offers many dazzling takes on signs and amulets, inviting women to create their own style story and shape their destiny.