Paula’s Choice Skincare was founded in 1995 by internationally renowned beauty and skincare expert, Paula Begoun, with a commitment to customer advocacy and education that remains a core element of its philosophy and product development.
Paula and her team have developed state-of-the-art formulations based on reliable, published skincare research to create products customers can feel confident about buying and using.
Products include skincare, makeup, body and hair care and accessories, and all products are non-irritating, fragrance-free, never tested on animals and perform beautifully without false promises.
Paula’s Choice has now introduced the first widely available 10% Niacinamide treatment to the Australian beauty market. Specifically formulated to address enlarged pores as well as signs of ageing, the light-as-water, fluid formulation is designed to intensify your everyday serum or moisturiser, while the soothing agents promote calm skin. The addition of antioxidants and skin-repairing ingredients make this booster an absolute must-have treatment to incorporate into your existing skincare regime.
This concentrated 10% Niacinamide Booster is ideal for anyone looking to minimise the appearance of enlarged pores and blur wrinkles; it is especially beneficial for those with oily and blemish prone skin. The booster is carefully concentrated to defy the appearance of facial imperfections and acts as a perfect duo to your serum to achieve a flawless base pre make-up application.
Apply once or twice daily after cleansing, toning and exfoliating dependent on your skin needs.
Carefully dispense 2-3 drops from the pipette to your go-to moisturiser or serum, or use alone. For daytime, follow with a broad spectrum sun cream rated SPF 30 or greater.
The 10% Niacinamide Booster can be applied around the under-eye area, but avoid eyelids and lips.
Also known as vitamin B3 and nicotinic acid, niacinamide is a potent cell-communicating ingredient that offers multiple benefits for aging skin. Assuming skin is being protected from sun exposure, niacinamide can improve skin’s elasticity, dramatically enhance its barrier function, help erase discolorations, and revive skin’s healthy tone and texture.
Topically applied niacinamide has been shown to increase ceramide and free fatty acid levels in skin, prevent skin from losing water content, and stimulate microcirculation in the dermis. It also has a growing reputation for being able to treat an uneven skin tone and to mitigate acne and the red marks it leaves behind (known as post-inflammatory hyperpigmentation). Niacinamide, an excellent ingredient for those struggling with wrinkles and breakouts, is stable in the presence of heat and light.
Paula’s Choice 10% Niacinadmide Booster will be available to purchase July 2016 and will cost $67.00 for 19.8ml.
Other supercharged products by Paula’s Choice include –
Resist 1% Retinol Booster – 15 ml – $72.00
This powerful retinol concentrate transforms your favourite moisturiser or serum, allowing you to customise the strength you need to treat multiple signs of ageing or an uneven skin tone. Blend of 1% stabilised retinol & antioxidants stimulates collagen production & repairs past damage for firmer skin Soothing willow herb and anti-inflammatories calm skin Lightweight fluid is ideal for mixing into any serum or moisturiser.
Resist C15 Super Booster – 20ml – $60.00
Brighten your complexion, fade brown spots and improve overall skin tone by adding a few drops of this supercharged, lightweight Vitamin C formula into your moisturiser or serum. 15% Vitamin C fades brown spots, firms and brightens complexion Ferulic Acid boosts antioxidant benefits to defend against photo-ageing Water-light formula blends beautifully with any moisturiser or serum.
Resist Hyaluronic Acid Booster – 20ml – $69.00
This specialised hyaluronic acid anti-ageing booster plumps fine lines and prevents moisture loss when added to your favourite moisturiser or serum. Hyaluronic acid plumps skin to reduce wrinkles and improve elasticity Ceramides reinforce skin’s barrier & prevent moisture loss Liqui-gel formula boosts the hydration and anti-ageing benefits of any moisturiser or serum.
Resist Moisture Renewal Oil Booster – 20ml – $50.00
This antioxidant-packed, soothing, yet lightweight anti-ageing face oil boosts skin’s ability to quickly repair and replenish dull, dry and dehydrated skin. Blends 9 non-fragrant, antioxidant-rich plant oils to hydrate skin Reparative plant-based lipids and fatty acids heal dry, dull skin Soothing oils reduce redness and repair skin’s barrier Lightweight formula blends beautifully with your favourite moisturiser or serum.