Snapchat at Fashion Week

Desigual, is a Barcelona based fashion and textile company that is characterised by its distinct, optimistic and colourful designs.

The company began operating under the slogan ‘Desigual, it’s not the same’ in 1984, when Thomas Meyer, the founder and president of Desigual, visualised a future in which people could dress differently in fun and fresh clothing at affordable prices.

“La Vida es Chula” has been Desigual’s slogan since the beginning. This is the brand’s battle cry, an enthusiastic, stimulating, positive, optimistic slogan and a true declaration of intent. The slogan reflects Desigual’s way of thinking that is inevitably influenced by the Mediterranean, the sun, light, passion and a lust for life. A philosophy of life that reflects a way of dressing: fun, fresh, original and always instilled with a happy, playful and creative attitude. Be confident; don’t be afraid to be yourself.

MAC makeup artists took over the Desigual show at New York Fashion Week with Snapchat-inspired makeup. Using paper cutouts, the MAC MUAs recreated all the favourite filter looks – the flower crown, the fluttering golden butterflies and several animals.

 

Not allowing makeup to outdo fashion, models for the Spanish brand’s Spring 2017 ready-to-wear collection walked the runway in the label’s intricately embroidered jackets and skirts to the delight of the high profile audience.