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Sartorial elegance at Royal Ascot

The Swiss watch brand Longines is celebrating this week the English sartorial elegance characteristic of the Royal Meeting at Ascot, as the Official Timekeeper, and Watch of this prestigious event. The brand had the pleasure to welcome its Ambassador of Elegance and alpine skiing champion Aksel Lund Svindal for race day, which was marked by three race records, in The Queen Anne Stakes, The Coventry Skates and The St James’s Palace Stakes.

LADY AURELIA (John Velazquez) wins The King’s Stand Stakes Royal Ascot – Pic Steven Cargill /

Owners of Lady Aurelia, the winning horse The King’s Stand Stakes, received an elegant Longines watch from the hands of TRH’s The Duke and Duchess of Cambridge. Earlier the same day, Longines Vice President and Head of International Marketing Juan-Carlos Capelli presented a watch to Stevie Donohoe, the winning jockey of The Coventry Stakes. Owner, trainer and lad of Rajasinghe, the winning horse of this race, were rewarded with refined Longines watches as well. In addition, Norwegian alpine skiing champion Aksel Lund Svindal, member of the Longines family since 2007, enhanced race day with his presence.

Aksel Lund Svindal

Longines, which celebrated last year the ten-year anniversary of its partnership with Ascot, is the Official Timekeeper and Watch and Official Partner of Royal Ascot, with the brand having enhanced on course presence including a branded chronometer close to the winning post. This event, characterized by the most traditional English sartorial elegance, was the perfect occasion for the Swiss watchmaker to present its new models from the Longines Master Collection, displaying a sunray blue dial. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection and come in several diameters, so that men and women can find the watch best suited to their wrist.

Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In 1912 already the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, driving, dressage and eventing competitions