Global Sports Brand PUMA keeps the flame alive and continues to inspire confidence in women everywhere with their ‘DO YOU’ campaign for Spring-Summer ’17 with the launch of their new, super cute pastel coloured sneakers.
Working once again with International Model, Actress, Activist and Brand Ambassador Cara Delevingne, the campaign encourages women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life.
Living up to the mantra that the ‘only way to be you is to #DoYou’, the campaign shows Cara in her natural, candid element, wearing pieces from PUMA’s latest Women’s Sportstyle and Bodywear ranges which she styled herself.
Cara stresses that you should dictate your own destiny, from your attitude towards life down to your personal style. You should look through the same lens when you make fashion choices. “It’s about finding yourself. It’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don’t follow the crowd,” she adds.’
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world.
The ‘DO YOU’ Spring-Summer ’17 campaign launches this month featuring sports inspired products from PUMA Sportstyle and Bodywear.
The Suede Heart features a soft suede upper and finished-off with thick velvety laces that create the perfect bow. Available in pastel colourways of Aruba Blue, Prism Pink and Soft Fluo Yellow.