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Postman Pat celebrates Fireman Sam’s anniversary

Australia Post is celebrating Fireman Sam’s milestone 30-year anniversary with the release of a limited edition commemorative collection in June.

The Fireman Sam range includes a licensed stamp pack and a medallion cover featuring Fireman Sam and other show favourites. Both products are ideal for kids and adults, whether it be as a collectable for stamp enthusiasts or as a memorable gift for birthdays and special occasions._20170406-DSC_7813_Edit-v1.1_02

Chedney Rodgers, Mattel ANZ Director of Marketing says, “This stamp pack and medallion cover issue celebrates Fireman Sam’s global legacy, and the brand’s continued popularity in the Australian market across multiple generations.”

Australia Post Philatelic Manager Michael Zsolt says, “We’re very excited to add the Fireman Sam collectables to our range of products. The character has been such an iconic one for so many Aussie kids over the last 30 years.”_20170406-DSC_7824_Edit-v1

“Both the stamp pack and medallion cover have been designed to encapsulate the world of fire and rescue, highlighting Sam’s bravery and safety messages,” he says.

Set in the fictitious rural village of Pontypandy in Wales, the Fireman Sam animated series has remained an icon for three decades, teaching young children all about bravery, safety and the values of community spirit. Initially broadcast in Welsh and English, the program is now translated into over 25 languages and airs in more than 40 countries, proving Sam and his team are integral in spreading the message of safety to young minds globally.

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In Australia, Fireman Sam remains as popular as ever, ranking within the top five pre-school programs with over 100,000 viewers per episode.

Retailing for $22.00, the Fireman Sam collectable stamp pack includes two sheetlets of 10 stamps with tabs. The Fireman Sam medallion cover, made up of a colourful outer cover with postage stamp and a medallion housed in a complementing inner card retails for $24.95. Both products are available now at participating Australia Post Offices outlets and online at while stocks last.