Paula’s Choice is a fairly new brand in Australia; however it has been in the USA since being created in the mid 90’s being created by Paula Begoun. Starting her business in a way many social media people do today, Paula was simply a girl who had a passion and brought that passion to a wider audience. While she has no “beauty” background, she has many years of research and publications behind her.
A brand that is for the everyday person, Paula’s Choice is a very easy to understand line. All concerns and results are clearly stated on the product making it super easy to identify what would suit you best. Two such examples I have are the Treatment Masks.
The Skin Recovery Hydrating Treatment mask is for those who suffer from dry, dehydrated skin or anyone who simply needs moisture boost. Basically it is good for anyone except those with severe oily/acne prone skin. The product clearly outlines what it will do and which benefits it will offer for those who can get confused by skincare.
While promising to be calming, softening, smoothing and hydrating the mask is also a wonderful pick me up. The product can be applied like a standard mask would, however I like to increase its potency and use it as a last step leave on treatment. Nourishing without being heavy, the product sinks into the skin easily and doesn’t leave you feeling weighed down. I would recommend using it 2-3 times a week for best results. For $21 I believe it works well and for the “drugstore” market there is minimal competition.
On the opposite end we also have the Skin Balancing Oil-Absorbing Mask suitable for oily skin types. This mask is clay that works to draw out any impurities in the skin, like blackheads for example. The product uses Kaolin Clay as its main ingredient. Kaolin is a type of white clay that is gentle enough for use on sensitive areas like the face.
One downside, with the purifying aspects that this mask offers, sensitive/dry areas like nose or around the eyes may sting when this product is applied so it’s best to avoid those areas. Quite a strong mask, this dries down to a tight effect, so I would only recommend using twice a week as you don’t want to strip the skin, doing so will just make the oil flow do the opposite and increase.
While this is not my favourite mask for my skin type, I would still use it occasionally, especially after a heavy makeup day. At $19 I would say that there is plenty of competition lining up against this mask, and I am unsure that this one would be my first choice.
Overall I found Paula’s Choice to be a nice brand for those who shop at a drugstore level; however I wouldn’t say that it can compete with cosmeceutical range skincare.
Skincare is a personal choice so what suits one may not suit another however you can’t say until you give a go.