Milan, ITALY: Innovative fashion eyewear brand, MUJOSH, debuted at Milano Eyewear Show (MIDO 2016) as it presents itself and a slice of its major marketing campaign of 2016 – ‘Injection’ at Hall MORE!, a dedicated space where it demonstrates the trends and future of the eyewear world showing creativity, vision and innovation in the industry.
“Coming to MIDO is an exciting move for our international business development,” said Alan Chen, Founder of MUJOSH. “This is a young brand that started its international expansion at the beginning of 2015. MUJOSH products are now being sold mostly in China, Thailand, Malaysia, Australia and France, and we would like to take the opportunity of coming to MIDO to further expand our international business.”
“Our new marketing campaign – Injection – is going to be launched soon, and this time at MIDO we are showing a slice of what’s to be expected to our visitors,” stated Grace Zhang , General Manager of International Business Division of Photosynthesis Group. “MUJOSH is a warm brand. The idea is to ‘inject’ a splash of colour to our customers’ lives, to brighten them up and to share every moment with them.”
The innovative eyewear brand, headquartered in Hong Kong, expanded into Australia with the opening of a specialty store in Melbourne Central, Melbourne last December.