Mercedes-Benz Fashion Week Istanbul Spring/Summer 2017 recently took place at the Zorlu Performance Arts Centre. Actors of the global fashion industry that came to Istanbul for the highly anticipated event attended runway shows and presentations, observed the trends and evaluated their buying options.
In addition to runway shows, presentations and exhibitions, several other events that combined fashion, lifestyle and different disciplines of art took place during the fashion week in various venues in Istanbul to appeal to an international audience.
M.A.C Cosmetics, the official makeup sponsor of Mercedes-Benz Fashion Week Istanbul, did the makeups for over 20 runway shows with more than 20 makeup artists, applying hundreds of products in total on the models throughout the week.
The event averaged 5000 visitors per day with over 25,000 visitors in total attending the runway shows and presentations while title sponsor, Mercedes-Benz, hosted over 4000 guests at the Mercedes-Benz Lounge and event sponsor S. Pellegrino served 5000 bottles of S. Pellegrino and 5000 bottles of Acqua Panna during the week.