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La Diva

Paris, FRANCE: On the occasion of the 50th anniversary of the iconic brand Emanuel Ungaro, the Maison hosted a stellar group of celebrities and press from the fashion world to celebrate the launch of the new perfume “La Diva” at the famous Petit Palais in Paris.

PARIS, FRANCE - JANUARY 26: Atmosphere at the Launch party of the New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)

Fausto Puglisi, the Creative Director of the House, along with its President, Asim Abdullah, welcomed 600 guests to discover a virtual history of the brand in images, from haute couture to prêt-à-porter, choreographed and created by Ali Mahdavi to an original score created by Monarchy.

To introduce the new elegant and voluptuous fragrance “La Diva” was Michele Norsa, CEO of the Salvatore Ferragamo Group , through a spectacular 3D projection on the facade of the Petit Palais with the protagonist Charlotte Free as the new face of the perfume licensed to Ferragamo Parfums .

Highlights of the evening were the showcase of the French group LEJ and the DJ set of Marie-Amélie Seigner who fired the dancefloor until late in the night