Geneva, Switzerland: At the Salon International de la Haute Horlogerie (SIHH) watch show, IWC celebrated the launch of its new Pilot’s Watches collection.
The Pepe Lienhard Big Band from Switzerland, a dance ensemble from England and an exciting mix of jazz and swing took around 800 guests back to the golden age of the flying pioneers.
Invitees included many well-known IWC brand ambassadors and celebrities, such as actresses Rosamund Pike, Hilary Swank and Zhou Xun, actors Christoph Waltz, Scott Eastwood, Chris Evans, Dev Patel, Elyas M’Barek and Moritz Bleibtreu, Formula One racing drivers Lewis Hamilton and Nico Rosberg and supermodels Adriana Lima and Karolína Kurková.
“Many of us have shared a fascination for aircraft and flying since our childhood years. IWC’s Pilot’s Watches bring this passion to people’s wrists and are popular with watch devotees all over the world,” says Georges Kern, CEO of IWC Schaffhausen, summing up the significance of the legendary watch family.
The Pilot’s Watches, with their characteristic dial design and technical highlights such as a soft-iron cage to protect the movement against magnetic fields, have held a firm place in the Schaffhausenbased manufacturer’s collection for 80 years. Accordingly, IWC and its gala guests honoured and celebrated the early days of flying and the launch of IWC’s first Pilot’s Watch in 1936.