In awe of Ora

Dubai, UNITED ARAB EMIRATES: February 2016 – Music sensation and style icon Rita Ora brought local fans to a frenzy and tears of joy today as she launched her brand new collection for adidas Originals.

Ahead of headlining the UAE’s RedFestDXB festival, the star also made a whirlwind visit to the adidas Originals store in Dubai Mall to meet lucky competition winners and fans. Speaking at the launch, Rita Ora said, “adidas has been my family for four years now. Every year I drop stories with them – it’s not just a collection, every drop has its own story and theme. This season, it’s all about Asia. I was in Asia a couple of years ago and I became obsessed with everything there – the fashion, the culture, the landscapes, their values even the animals and wildlife. So I’ve brought that inspiration into this latest collection. The design process starts at least two seasons ahead so I’m super excited to see this collection finally in stores!”

The event was extra special for some lucky UAE fans who got to meet their idol in the adidas Originals store including Bethany Starr who was moved to tears by the occasion. The seventeen years old student from Dubai was left speechless as Rita gave her newly designed adidas Kimono that she had been wearing in-store. Speaking afterwards star struck Rita Ora fan Bethany Starr said: “It can’t believe it! To meet Rita was a dream come true. I’m such a big fan. I grew up in Dubai and saw her when she last came to Redfest. I was at the very front. She’s an inspiration to me. I’ve always listened to her music and love her adidas collections. I can’t believe she gave me her own actual adidas Kimono she was wearing! I love her even more now and will always treasure this. Thank-you Rita and adidas!”