London, England: Nov 26 The Idris Elba + Superdry Collection has landed – a collaboration between the British hero brand and the Golden Globe-winning actor.
Designed alongside Superdry Co-founders James Holder and Julian Dunkerton, the opportunity to collaborate appealed to Elba due to a natural bond with the brand.
“We’re three British lads who’ve worked hard to get to where we are. I’m passionate about what I do and always give 100%. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me. It’s a ‘24-hour’ collection; clothing guys can look and feel great in from day to night.” Idris Elba.
British, grounded and cool – Elba’s urban signature style resonates throughout the 250- piece collection. Deep tonal colours are paramount; a fusion of midnight blues, graphite greys, and jet-black sealed with signature-scar detail and a pop of cobalt blue emphasises the finest fabrics. Some of the key garments have been named to reflect Idris’ personal journey.
Made from 100% butter-soft premium leather and contrasting heavy coated zips, The Leading Leather Racer Jacket is a hero piece, reflecting the gritty, urban style of the star. Down-filled outerwear at the highest quality features throughout with attention to detail at its finest. The Aviator Down Parka with a fur-trimmed hood, monogrammed lining and internal pocket detailing makes for a powerful winter staple.
Tailored wool town coats, monogrammed reversible bombers, plus mac and trench coats that can be worn belted over tailoring or open over denim are key pieces. The Director Down Sports Trench delivers sophistication in both silhouette and fabric. The collection’s signature IE graphic features on the Jersey Sweat Programme; a collection of joggers, tees and hoods, while tailored fitted fine thread shirts, merino crew neck jumpers and redefined denim support hero pieces. Through subtle branding, intricate detailing and high calibre fabrics, Superdry and Elba’s DNA has been ingrained throughout.
Idris Elba + Superdry celebrates the best of British. Amplifying Superdry’s status as an aspirational lifestyle brand and Elba’s cool quintessential British style and global appeal. Unveiled at London Collections Men in June, the charismatic Hackney-born star returned to Superdry’s colossal flagship store Thursday, 26 November for a public launch as the collection hits the shop floor. The open door event offered fans a chance to meet Idris in store, win exclusive giveaways, and shop the new collection.
Exclusively available at premium Superdry stores globally and online from 26 November.
Photos by David M. Benett / Getty Images for Superdry