Holden launches Insignia VXR performance sedan
Melbourne, AUSTRALIA: Holden’s European invasion continues, with the German-designed and built Insignia VXR performance sedan launched at the snow-covered Southern Hemisphere Proving Ground in New Zealand. Packing all-wheel-drive and turbocharged performance, the Insignia marks fresh territory for Holden’s long-established performance credentials.
From one performance hero to another, V8 Supercar championship winner, James Courtney, also joined the launch, and was officially announced as the vehicle ambassador for the Insignia VXR sports sedan.
The Holden Racing Team driver and 2010 V8 Supercar Series Championship winner put the Insignia to the test in the snow-covered conditions, demonstrating just what the Insignia is capable of in a series of extreme ice driving exercises.
Courtney said the Insignia VXR thrived at the Proving Ground’s challenging winter conditions, which were a far cry from the heat of the previous V8 Supercar round in Darwin.
“Ice driving has been an awesome experience and I am really impressed with what the Insignia VXR is capable of doing” Courtney said.
“It’s an exciting and engaging drive experience with a great AWD system that provides fantastic traction and ensures all 239kW of power are delivered to the driven wheels.
“This a genuine performance mid-size sedan that combines power, an amazing amount of technology and stunning looks.”
Following the launch of Astra and Cascada, Insignia VXR is the next instalment in Holden’s future product onslaught which promises 24 new models and 36 powertrain combinations over the next five years; a third of which will be sourced from Europe.
Designed, engineered and built in Russelsheim, Germany, Insignia VXR boasts a long list of technology features including a premium infotainment system, two eight-inch digital display screens, Adaptive Forward Lighting, Side Blind Spot Alert and FlexRide Suspension.
The vehicle also welcomes three sophisticated new technologies to Holden with the introduction of Adaptive Cruise Control, Lane Change Alert and Auto Emergency Braking.
The advanced technology exhibited by Insignia VXR features state-of-the-art adaptive AWD technology, an Australian made 2.8 litre turbocharged engine and FlexRide chassis control system, which combine to deliver 239kW of power and 435Nm of torque.
Holden’s Executive Directive of Sales, Peter Keley, said Insignia VXR represented the next step in Holden’s evolution with cutting edge technology and engaging performance, and James Courtney was the ideal ambassador.
“Holden is committed to leveraging GM’s global product portfolio to source the best cars for Australia and Insignia VXR is the perfect embodiment of that,” said Mr Keley.
“Insignia VXR combines engaging driving performance with a range of advanced safety features and an exciting infotainment system, blended together with world renowned European build quality.
“It’s great to have James Courtney on board as an ambassador for the car. His expertise and experience gives Insignia VXR the credibility it deserves.”
Mr. Keley also said that Insignia VXR, along with Astra and Cascada, were clear proof points of Holden’s future strategy and delivered on Holden’s commitment to leveraging the best vehicles from GM’s global portfolio.
“Insignia VXR marks the second important chapter in Holden’s exciting new European product strategy,” said Mr Keley.
“Our new European sourced products ooze style and performance, both key attributes for Holden, and are indicative of the range of new products that will be launched in the near future.
“With a wider and more varied product range as well as the ongoing customer support provided through our lifetime Capped Price Servicing program, now is a great time to buy a Holden.”
Insignia VXR is on sale now and is backed by Holden’s lifetime Capped Price Service program.