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Back to the future at Mercedes-Benz Fashion Week Russia

Over 70 fashion designers from Russia, Georgia, Ukraine and other countries are presenting their collections at Mercedes-Benz Fashion week Russia. Most of the designers and brands are demonstrating their spring/summer collections, but some are exhibiting the current season or mixed collections, following the ‘see now buy now’ trend.

In their support of talented debutants, Mercedes-Benz Fashion Week Russia is showing designers who are demonstrating the first collections of their careers.

During the Children Fashion Festival on the side-lines of MBFW Russia Walt Disney Company in association with ‘Children’s World’ store chain is presenting a clothing collection inspired by the characters from ‘The Beauty and the Beast’ feature film. Before the show surprise entertainment is being offered to the guests at the lobby – a fairy-tale photo-area and a catwalk, where little glamour girls have a chance to feel as if they were participating in the show.

For the third time MBFW Russia is also presenting clothing collection, designed specifically for challenged people and people with limited mobility.

The Fashion Futurum conference, which was successfully launched in the previous season, is being continued by the Fashion Futurum Startup Show at Manege. Young teams suggesting innovative and original solutions for fashion industry are sharing their ideas from the main national fashion platform for the first time. Round table discussions and seminars with the leading Russian and international experts in the field of fashion technologies, business acceleration and venture capital investments are forming another important part of the Fashion Futurum Startup Show. Fashion Futurum Startup Show is becoming a starting point for the first hackathon in the fashion technologies area, which is held by the Stal business accelerator in association with the National Fashion Council.