News Ticker

Armani – Freedom with Freestyle

I don’t know about you, but whenever I have been to a fashion parade I either like or dislike the clothing that is paraded down the runway. Sometimes I like it but know it’s not for me, sometimes I dislike it and am thankful it’s not for me, then, there are times I see it, I love it, know it will suit me and buy it.

Size wise, the Autumn/Winter 2019/2020 Womenswear Collection by Emporio Armani may not be my friend, but it has certainly given me some great inspiration.

Womenswear Autumn/Winter 2019/2020 Collection


Freestyle: The freedom to dress as one chooses, without following pre-set schemes, having fun, using clothes and accessories as a means of personal expression. A vital, liberating energy runs through the collection, imagined as a repertoire of possibilities that every woman can interpret as she likes and feels.

Opposites harmonise in unexpected and individual combinations. The starting point is proportions: oversized outerwear combined with feminine dresses and latex-effect leggings; small, tailored jackets paired with ample, soft trousers.

Contrasting materials and shapes reconcile through the use of couture-effect textures: jackets, trousers and denim jumpsuits have parts and details that dematerialise in organza. Dress surfaces become an artist’s canvas on which patterns and drawings can be freely expressed: macro checks, black-and-white contrasts, scratched Emporio Armani lettering and signs of vague and diluted exoticism.

The contrast game culminates in the evening with the sharp juxtaposition of red and black. Red wins, pervasive on patent crocprint jackets and embroidered dresses.

Freestyle is an interplay of colours, with tangerine enhanced by red and brightened with ivory on a graphic base of black and white.

Finally, Freestyle expounds the theory of how accessories personalise the look: pointed shoes with a geometric heel, soft boots, ultra-high evening sock boots, belts with a metal eagle-logo and small and soft bags echoing the graphic prints of the dresses.

by Carol Sheridan