Swarovski’s new Magic Light Collection of jewellery, watches and accessories celebrates the magic of light and nature and takes its inspiration from Icelandic landscapes and the starry Arctic sky.
To showcase its latest collection, the digital-first campaign promotes positivity and individuality through symbolic Swarovski crystal designs and self-expression
The fall, winter and holiday campaign chapters dial up the storytelling and glamour throughout the season, to create engaging experiences that spark delight and help consumers to feel extraordinary every day with Swarovski
The magic of Swarovski lies in the fascinating play of reflections between crystal and light, and the way it captivates people around the world.
Swarovski’s Creative Director Nathalie Colin weaves elements of tarot and astrology into the latest collection and explains, “Crystal is all about light. It comes alive with light–just like people! And in light of the current challenges we face in the world, we want to spread a positive message to reconnect with oneself, others and nature. The Magic Light Collection takes its inspiration from the pure landscapes of Iceland and the starry Arctic sky, illuminated by the Northern Lights?beautiful jewels that will be your guiding light for a bright and sparkling future.”
The collection celebrates Swarovski’s creativity, craftsmanship, and promise to help women around the world express their identity and look and feel brilliant. Silhouettes are sprinkled with sparkling tarot symbols, signs, portents and astrology motifs, bringing brilliance to all women, whatever their style.
Layers of refined long pendants and necklaces, bold cocktail rings, delicate designs, and embellished earrings of every kind invite women to experiment and channel their personality for every occasion. Deep midnight and rich purple shades with dazzling, shimmering effects bring depth to fall and winter, while monochrome receives a thoroughly modern update for the festive season, interspersed with pops of opulent green, red and blue.