New York, USA: Urban culture has always set the trends. Beauty, fashion and technology are what people are plugged into in the world’s largest cities. As one of New York most beloved skincare brands, LAB SERIES Skincare for Men is at the forefront of these trends supporting one of New York’s most dynamic design duos OVADIA & SONS for their Fall/Winter 2016 runway show for NYFW: MEN’S.
Twin brothers Ariel and Shimon Ovadia were born in Jerusalem and grew up in Brooklyn. Surrounded by the liveliness, culture and energy of New York City, they were drawn to music, street culture and style from an early age. Prompted by these passions and with no formal training, they launched OVADIA & SONS in 2010.
In 2011, they were chosen as on of the GQ Best New Menswear Designers in Americas. In 2013, they were selected as a top ten finalist for the CFDA/Vogue Fashion Fund.
Three years later they were finalists in the International Woolmark Prize competition and most recently in 2015, OVADIA & SONS was nominated for the CFDA Swarovski Menswear Designer of the Year Award. The collection showcases the duo’s expert tailoring skills infused with their take on classic American sportswear.
The OVADIA & SONS Fall/Winter 2016 collection offers a contrast of cultures against the urban New York canvas, and is played out in a sophisticated and tailored way. The collection is simple at first glance but a good eye catches the well-thought out details, layers and sense of mystery. It’s polished and utilitarian, a look that’s signature to the brand’s mix of sportswear and tailoring.
“What is great about both of our brands is that men look to us for guidance,” says Joseph Grigsby, Vice President, Global Marketing, LAB SERIES Skincare for Men.
“Ariel and I are both skincare junkies so partnering with LAB SERIES was a natural fit for us, said Shimon Ovadia. Adds Ariel Ovadia, “we both believe in creating premium, high-performance products that are practical for the modern man.”
OVADIA & SONS debuted their Fall/Winter collection at Skylight Clarkson North as part of New York Fashion Week: Men’s, now in its second season. The audience was packed with VIP guests from both brands.