Melbourne, Australia: Nissan Australia has today announced a multi-year partnership agreement with Netball Australia.
This new partnership establishes Nissan as a Major Partner of Australia’s newest league, Suncorp Super Netball, as well as Official Automotive Partner of the Australian Diamonds, the country’s acclaimed national netball team (above).
The scope of the association is extensive and will see Nissan and its national retail network integrate closely with the popular sport, from its expansive club structure across the country all the way to the top of the sport’s league with the Australian Diamonds, Australia’s most successful sporting team.
“Together, Netball and Nissan are a logical and strong fit,” said Richard Emery, Managing Director and CEO of Nissan Australia.
“With more than one million participants, many of them young families, Netball is one of Australia’s most popular sports. And given the popularity of our SUV and crossover models, many of which are chosen by families, this partnership is a natural fit.
“Nissan Motor Company Australia is celebrating 50 years in 2016 and to be part of an enduringly popular sport that continues to grow is a boon for our brand. Netball has more-than two million local fans, many located in rural and regional Australia, and I’m thrilled we are joining their community,” he said.
Netball Australia Chief Executive Kate Palmer welcomed Nissan to the netball family in what is an exciting time for the sport.
“We are delighted to have Nissan on board as a major partner for netball in Australia,” Palmer said.
“The establishment of the new Suncorp Super Netball league marks a pivotal moment for netball and women’s sport in general and we are looking forward to working with Nissan to continue this momentum into the future.
“This partnership is about amplifying all the things that are great about us and all the things that are great about Nissan. Having such a massive footprint across this country, from both netball and Nissan, means that our local netballers will also benefit,” she said.
Netball is the most popular women’s sport in Australia with more -than 1.2 million participants nationally.